New SaaS Product Launch

Services

  • Market Research

  • Messaging Framework

  • Integrated Marketing Strategy

  • Web

  • Email

  • Video

  • Social

Client
CDK Global

Project Overview

CDK Global was launching a new touchless payment solution and needed a comprehensive marketing strategy to reach a target audience that had grown tired of the same old pandemic era messaging.

As lead integrated marketer I worked closely with the Product team to capture Voice of Customer and developed an 18 month launch strategy that included cross channel promotion and a clever creative campaign that resonated with their targeted dealership accounts.

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