Hi, I’m Michael.
I help businesses build meaningful digital experiences as a marketing strategist and project management lead.
My Approach
Collaborative
As an extension of your team, I immerse myself in your processes and vision. I work closely with internal stakeholders across sales, marketing, product, and customer success teams to to deliver your target KPIs.
Strategic
By working together to develop a comprehensive strategy we’ll ensure that we have a firm roadmap in place that aligns with your company’s goals. We’ll fine tune our plan, leaving no detail overlooked, and set you up for long term success regardless of the length of our partnership.
My Services
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From market research and competitor analysis to the development of comprehensive marketing plans, I provide actionable insights and clear roadmaps to help you reach your target audience effectively. Whether you're looking to enhance your online presence, boost lead generation, or optimize customer retention, my strategic approach ensures measurable results and sustainable success.
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By coordinating with cross-functional teams and maintaining clear communication, I ensure that all tasks are completed on time, within scope, and on budget. My expertise in a wide range of PM tools and methodologies guarantees that campaigns run smoothly and efficiently, allowing you to focus on your core business.
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I develop tailored content strategies that align with your brand’s goals and voice, ensuring consistency and engagement across all channels. From blog posts and social media updates to whitepapers and video scripts, I provide comprehensive content plans and create impactful, SEO-optimized materials that drive traffic and conversions. By understanding your audience's needs and preferences, I deliver content that not only informs and entertains but also strengthens your brand’s presence and fosters lasting customer relationships.
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With a focus on practical, real-world applications, I provide engaging and interactive lessons that empower students with the skills and knowledge they need to excel in writing, marketing, advertising, and storytelling. From crafting compelling narratives and mastering marketing strategies to understanding the fundamentals of advertising and effective communication, my teaching approach is tailored to inspire creativity and critical thinking.
Certified Collectibles Group (CCG):
“The Dynasty Collection” Campaign Strategy & Creative Execution
Multichannel campaign strategy, on-location 3D photography and video shoot, web, email, direct mail, and event booth/digital signage to support launch of new business line.
Recent Work
American Medical Association(AMA):
Diabetes Prevention Program Management
Microsite design/development, campaign branding and supporting creative execution for a key training initiative for a healthcare leader.
CDK Global:
CDK One Pay Product Launch Marketing Strategy
Integrated marketing strategy, Voice of Customer research, web, print, video, email, and in-product messaging for new payment solution.
What Clients are Saying
"Michael is a joy to work with. He helped me highlight my practice’s offering in a way that resonated with my patients."
Deanna Piazza, Performance EyeCare
"Brings a thoughtful perspective and a wealth of experience to his consulting. Not afraid to roll up his sleeves to get the job done."
Jonathan Soeder, Architects.io
Get in Touch!
Schedule a free 1:1 intro call to discuss your business needs.
FAQ
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We'll start with a free consultation to discuss your business needs and see if there's a good fit (and if we'll make great collaborators).
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Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).
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Timelines depend on the project, but typically land in the 1-2 month range with the potential for extension if ongoing support is needed.